Friday, March 6, 2009

Brand maintenance

This seems like a made-up service, but it's important! Even if you create the most amazing product, coolest logo or most unique website, a brand requires maintenance. Consistency in both the message and aesthetic are key to building brand loyalty. At 3SL we do a lot of brand maintenance work…everything from ensuring consistency in the smallest of marketing pieces for the largest of companies to creating a branded, custom PowerPoint, to designing the new spring window displays for one of our favorite clients, Therapie New York. This week we will give you a peek into the process: what inspired us, the components to creating the design and how it came together.

About Thérapie
Thérapie New York is a luxury lifestyle emporium which exists to meet the needs of the busy, stressful New York City person. From filling your prescriptions to picking up the small necessities to grand indulgences, Thérapie has it all under one roof!

Inspiration:



The Process:


The components:


Putting it all together:






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