Fonts make the design world go 'round...but don't go too far.

Fonts can have a huge visual impact. But, just because a font is pretty doesn't mean it is good. A recent article in Scientific American actually proved that clear, readable fonts motivate subjects to perform tasks.

This is a great tip to keep in mind when developing brochures, memos, etc. Keep your body copy clear and easy to read. If your text is mentally palatable, you are far more likely to achieve your desired result.

Readable fonts:












Pretty fonts we like: (because we couldn't resist)